FROM THE SEA
TO THE FUTURE
Journey through my professional path
MSC Cruises & Explora Journeys
Trade & Digital Marketing Manager
2020 - Today
Definition and implementation of omnichannel digital strategies (SEO, SEM, social, ADV)
Planning and management of digital advertising campaigns, media plans and KPI performance
Coordination with external agencies and internal teams to ensure strategic coherence and operational effectiveness
Advanced use of analytics tools (Google Analytics, CRM, BI) for performance monitoring and optimization
Supervision of the company's social and digital presence
Trade Marketing Manager
2012 - 2020
Planning and coordination of strategic and operational marketing activities for the trade channel
Management of ATL/BTL materials, co-marketing activities and sponsorships
Organization of trade events and trade fairs and sector events
Development of training and internal communication tools for the sales network (e-learning)
Budget management and media trade planning
Using Marketo, CRM and Automation Tools for Relationship Marketing Activities
Business Analyst
2006 - 2012
Market analysis and category studies
Quantitative and qualitative data collection and management
Benchmarking and reporting to support strategic business decisions
+70% organic traffic in 12 months
Thanks to the redefinition of the SEO strategy and the optimization of the contents on an international scale.CPA reduced by 35%
Through the restructuring of the media plan and the optimization of SEM and ADV campaigns on Meta, Google and Programmatic.+25% conversion rate from digital campaigns
Following the introduction of A/B testing, improvement of landing pages and dynamic management of contents based on the funnel.40% increase in ROI on annual ADV budget
Through centralized and data-driven management of the media plan, in synergy with creative and performance agencies.Social engagement rate increased by 45% YoY
Editorial supervision, visual optimization and coordination with selected influencers and creators.
Increased distribution channel engagement by +40% through targeted engagement initiatives and dedicated communication.
Coordination of over 15 BTL projects per year with an average ROI > 120%.
Activation of co-marketing partnerships with similar brands, generating qualified leads +30% compared to the previous year.
Organization of trade events and fairs with an average participant satisfaction > 80% (post-event survey).
Reduction of logistics costs by -15% with the same exposure and visibility of the brand.
Development of 4 e-learning modules for the sales network, with completion rate > 85% and average engagement > 70%.
Increased retention of training content (measured via post-module testing) by +35% compared to traditional methods.
Optimized media trade budget with a 20% reduced cost per lead in 12 months.
Rebalancing of ADV investments between print and digital, generating a +18% of qualified reach.
Implementation of automated flows on Marketo and CRM that generated a +45% of effective lead nurturing (conversion to MQL).
Creation of automatic workflows for relational campaigns with an average CTR > 18% and an open rate > 35%.
Global mindset, flexible roots
I have worked with teams, partners and markets across the globe: from the US to Brazil, Canada to Australia, UK, France, Germany, Spain, India, UAE and South Africa.
Each country taught me something: German precision, Brazilian energy, American vision, French elegance.
I speak four languages fluently (Italian, English, Spanish and French), but above all I understand the value of differences.
For me, internationality is not just a stamp on the passport: it is a way of thinking, working and creating authentic connections.
Sells, Branding and Project Management
KUONI
2000-2006
At the beginning of my career, I learned how to sell, but also how to listen. How to build brands, but also trust. How to manage complex projects without ever losing sight of the big picture.
With Kuoni, I traveled the world, growing in role and responsibility, turning every trip into an opportunity to truly understand the markets.
I built teams in different parts of the globe, adapting the corporate strategy to the local pulse of EMEA, LATAM, and APAC.
Today, I bring with me a global mindset, but with the attention to detail of someone who has learned to work in the field, wherever there is value to be created.
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Increased annual turnover by an average of +25% across three key markets through targeted upselling and cross-selling strategies.
B2B customer portfolio expansion by +40% in LATAM in 18 months, thanks to a reorganization of trade relations.
Consolidation of Kuoni brand awareness in 9 EMEA countries with a +35% increase in positive mentions (PR coverage and NPS tracking).
Coordination of multi-market campaigns with an average ROI of over 20% , thanks to the adaptation of contents to local cultural contexts.
Supervision of over 30 cross-regional projects (EMEA, LATAM, APAC), with on-time delivery in 96% of cases and stakeholder satisfaction >90%.
Training and coaching of over 100 resources in 3 continents, with a post-training retention rate of over 85% after 12 months.
Customization of global guidelines in over 5 markets, generating an average +20% local engagement in trade and digital channels.
Integration of local needs into corporate models with a -15% reduction in time-to-market for the launch of new services.